A family moves to your city.

They don’t start by driving around looking for steeples.

They pull out their phone.

They search Google.
They check Maps.
They read reviews.
They visit a few websites.
They scroll through social media.
They may even ask ChatGPT, “What’s a good church near me for a young family?”

Before they ever walk through your doors, they’re already forming an opinion about your church.

The question is whether your online presence is helping them take the next step—or quietly sending them somewhere else.

I help churches become easier to find, understand, and trust online.

Not just on Google.

Everywhere people are looking.

Ranking #1 Isn’t the Goal

Does ranking well on Google help?

Absolutely.

But nobody gets baptized because your average keyword position improved from 8.2 to 3.7.

The real win sounds more like: “We found you online.”

And then they showed up.

They found a small group.

Their kids joined the youth ministry.

They started serving.

They heard the Gospel.

They took their next step.

That’s why I look beyond traditional SEO.

Your church’s online visibility is the sum of everything someone discovers about you:

• Your website
• Your Google Business Profile
• Search results
• Reviews
• Local listings
• Social media
• Sermon content
• Other websites mentioning your church
• What ChatGPT, Gemini, and other AI tools know about you

All of these pieces tell a story.

My job is to make sure they’re telling the right one.

Start With Clarity

The Church Visibility Audit

$300 one-time

You probably don’t need 47 new marketing ideas.

You need to know which three or four things actually matter right now.

That’s what this audit is for.

I’ll examine your church’s entire online presence and show you where you’re strong, where people may be slipping through the cracks, and where your biggest opportunities are.

I’ll review:

• Your website
  Can people quickly understand who you are, where you are, when you meet, what you believe, and what their next step should be?
• Your local Google presence
  How easily can someone in your community discover your church through Google Search and Maps?
• Your online listings and reputation
  Is information about your church accurate and consistent across the web? Are your reviews and third-party mentions helping establish trust?
• Your content
  Are your sermons and other resources continuing to serve people after Sunday—or disappearing into a 40-minute video archive?
• Your social presence
  Does your social media give someone a genuine picture of your church, or mostly function as an announcement board?
• Your AI visibility
  What happens when someone asks ChatGPT, Gemini, or another AI platform questions that should lead them toward your church?

Then I’ll show you what to do about it.

You’ll receive:

• A comprehensive PDF audit
• A prioritized roadmap showing what I believe you should address first
• A personalized Loom video walking you through my findings
• One complimentary 45-minute call to ask questions and talk through your roadmap

And you’ll receive everything within two business days.

This is not a $300 sales pitch.

You do not have to hire me afterward.

Implement the roadmap yourself.

Give it to your communications director.

Send it to your web company.

Work through it over the next six months.

It’s yours.

The goal is simple:

When the audit is finished, you should know what’s working, what isn’t, and what to do next.

[BUTTON: Get My Church Visibility Audit — $300]

One payment. No subscription. Delivered within 2 business days.

Know What Needs Fixing—But Don’t Want to Add It to Your To-Do List?

That’s where ongoing support comes in.

Church Visibility Support

Starting at $1,000/month

Most pastors and church staff don’t have a shortage of things to do.

• There’s always another sermon.
• Another event.
• Another volunteer issue.
• Another hospital visit.
• Another meeting.
• Another person who needs you.

You shouldn’t have to become an expert in Google, websites, content strategy, local listings, or the latest change to ChatGPT just to make your church easier to find.

I can help carry that part of the ministry.

My ongoing work centers around three areas:

1. Local SEO

Help more people in your community discover your church.

Depending on what your church needs, that can include:

• Google Business Profile optimization
• Local search strategy
• Website optimization and maintenance
• Review strategy
• Online listing consistency
• Local authority and third-party mentions
• Search performance monitoring
• Identifying new opportunities in your community

2. Content Marketing

Your church already creates valuable content every Sunday.

You shouldn’t have to start from scratch on Monday.

I can help turn the ministry you’re already doing into content that keeps working throughout the week, including:

• Sermon-to-blog content
• Search-focused articles
• Website content
• Content planning
• Social media ideas
• Repurposing opportunities

Your sermons shouldn’t disappear into an archive.

They should keep serving people.

3. AI Visibility

People are increasingly asking AI tools questions they used to type into Google.

So we need to understand what those tools know about your church.

I monitor how churches appear across AI-powered search experiences, identify visibility gaps, and help strengthen the online signals that make your church easier for these systems to understand and recommend.

This isn’t about chasing every new technology trend.

It’s about being present wherever people are actually searching.

You Don’t Need Another Full-Time Hire

And you probably don’t need another agency selling you a giant list of deliverables.

You need someone paying attention.

Someone who can look at your search visibility, website, content, analytics, AI results, and online presence and say:

“Here’s what matters right now. Let’s work on this.”

Ongoing support starts at $1,000/month and is shaped around the needs of your church.

That gives you specialized help without adding another full-time salary—or dumping another responsibility onto someone already wearing five different hats.

[BUTTON: Book a Call With Luke]

We’ll talk about where your church is now, what you want to improve, and whether I’m the right person to help.

What Does Better Visibility Actually Look Like?

It looks like this:

“We’ve actually had people that have started coming to the church and they said, ‘Hey, I found you online.’ … It just enhances the ministry that’s already taking place.”

Jeremy White
Lead Pastor, Movement City Church

That’s the goal.

Not traffic for traffic’s sake.

Not rankings for rankings’ sake.

More opportunities for ministry.

“Luke has helped us move beyond simply having an online footprint—he’s built a dynamic digital ecosystem that invites engagement, fosters connection, and extends our reach far beyond the walls of our building.”

Andy Bohon
Executive Pastor of Operations, Movement City Church

“Working with him has been a game changer for Las Cruces First… Because he has a heart for ministry first, he understands that an online presence is far reaching and critical in spreading the Gospel in our world today.”

David Iglesias
Lead Pastor, Las Cruces First

Ministry-Minded. Search-Obsessed.

I’ve worked on more than 900 websites and audited more than 250 church websites.

But the reason I call myself The Content Pastor isn’t because I think churches need another marketer.

It’s because I believe this work should serve the ministry—not become the ministry.

You have people to shepherd.

A community to reach.

A Gospel to proclaim.

You shouldn’t have to spend your week wondering why Google changed your rankings or whether ChatGPT knows your church exists.

That’s my lane.

A Few Questions You Might Have

Is this just SEO?

No.

Local SEO is a major part of what I do because Google and Maps are still important ways people discover churches.

But church visibility is bigger than rankings.

I’m also looking at your content, website, social media, reviews, third-party mentions, online listings, AI visibility, and the overall picture someone sees when researching your church.

Can our communications director or administrator work with you?

Absolutely.

You don’t need to be the lead pastor.

If you’re responsible for helping your church communicate, grow its online presence, manage its website, or reach your community, we can work together.

Do we need a new website?

Probably not.

I focus on improving and maintaining the website you already have.

If I believe your website itself has become the bottleneck and a rebuild makes more sense than continuing to patch it, I’ll tell you.

And because I’m not trying to sell you a new website, I can recommend another person or company that would be a better fit.

Do I have to hire you after buying the audit?

Nope. Seriously.

The audit is designed to stand on its own.

You’ll leave with the findings, the roadmap, the video walkthrough, and a chance to ask me questions.

What you do after that is completely up to you.

Can you guarantee we’ll rank #1?

No.

Be skeptical of anyone who does.

Search results change. Competition changes. Google changes.

My job is to help your church build a stronger, clearer, more trustworthy online presence so you have a better opportunity to be discovered wherever people are searching.

Are you going to make our staff create a bunch of new content?

That’s not my goal.

Your church is already creating content every week.

You call them sermons.

Whenever possible, I want to help your existing ministry work harder rather than create another content treadmill for your team.

Do you use AI to create content?

AI is a tool.

I use it to research, analyze information, identify opportunities, organize ideas, and help with execution.

But your pastor’s voice, your church’s theology, your ministry philosophy, and your real-life experiences should still sound like you.

Your church does not need more generic internet content.

Your Church Already Has Something Worth Finding

You’re already preaching.

• Serving.
• Discipling.
• Leading.
• Helping families.
• Praying with people.
• Serving your community.
• Doing the actual work of ministry.

You don’t need to become louder for the sake of being louder.

You need to become easier to find.

So when someone in your community starts searching...

When a family moves into town...

When someone asks Google where they should take their kids on Sunday...

When someone asks ChatGPT where they can find a church that will help them rebuild their life...

When someone searches for an answer your pastor preached about three years ago...

your church has a chance to be there.

Because a church should never be the best-kept secret in its community.

Want to know what’s holding your visibility back?

PDF audit + personalized Loom walkthrough + 45-minute strategy call. Delivered within 2 business days.

Want someone to help you improve it?

Ongoing church visibility support starts at $1,000/month.