AI and Search Engine Optimization for Churches That Want to Be Found
You’re not a “best kept secret.” You’re simply not findable online.
The Problem Most Churches Have Showing Up on Google
You faithfully proclaim the Gospel each week. You see people get saved.
But remain invisible online.
Mega churches often dominate Google simply because of their size, not because their SEO is better. That leaves smaller churches pushed to the background—right when seekers are looking for them the most.
So it’s not a matter of being a secret. People have to know something to make it a secret. Your church just isn’t known online at all.
What Makes
Church SEO Different
Church SEO isn’t the same as SEO for a restaurant or a contractor.
You have to send Google the right signals to meet the right search intent. You can’t simply follow “best practices.” You have to know why people are searching and make it so you are the most credible signal to Google.
Doing this requires:
- Optimizing your Google Business Profile (GBP): Correct categories, service times, and event posting
- Localized content: Sermons and ministry updates written in ways that match how people in your city are searching
- Citations from trusted directories: Not just Yelp, but faith-friendly sites that validate your presence
- Structured data (schema): So Google knows you’re a church, not just a nonprofit
- AI and technology: Following the latest innovations so your church doesn't fall behind
This is why generic church marketing agencies miss the mark—and why a church-specific SEO partner matters.
Meet Your Content Pastor
Hey, I’m Luke Schumacher, founder of The Content Pastor.
I’ve been in SEO in some form for about 7 years. Whether it was writing news articles or creating content for a local business, I’ve become familiar with knowing what Google does (and doesn’t) want.
After helping build and write for more than 900 websites for small businesses, I felt God tugging me to use my skills to help his Church.
I now help churches show up on Google through
Local SEO and sermon-based content that reaches people searching for hope online. My mission is simple: make your church more findable so your community can know Jesus.
Why Pastor's Trust The Content Pastor
Other agencies focus on selling websites and tack on SEO later. I flip that: SEO first, because it’s the foundation for growth.
"I found your church online."
Yep, even during the summer at Movement City Church, there was growth.
No Summer Slump.
Instead, a Summer Bump.
"Working with him has been a game changer"
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